How far do you need to go?
Two questions decide your plan: how far down the funnel you need to get, and how many ideas you are running. Answer both and we will point at one.
How far do you need to go?
How many ideas will you run?
Answer both and we’ll point at one plan - or scroll down and pick the description that sounds like you.
IdeaBank
2 industry briefs + unlimited Quick Validate
Find something worth building, then get a fast, honest read on it. Free, no card.
Best for: Founders pressure-testing a few directions before committing to one
- 2 IdeaBank industry briefs - trends, the top 5 pain points, and who buys, with cited sources
- Unlimited Quick Validate - a score, a go / refine / pivot verdict, and your next 3–5 moves
- A stage read: where you actually are, and what to do next
- Everything saved to your dashboard and re-runnable
- −DeepValidate - sourced scoring, competitor matrix, TAM / SAM / SOM
- −GTM strategy and the Build & Execute playbooks
DeepValidate
+ $29 each (1 report) · 5-pack $99 (5 reports + 15 briefs)
Sourced evidence on whether the idea holds up - and exactly where it breaks.
Best for: Founders comparing one or two directions who want real depth
- Everything in IdeaBank, plus:
- 2 DeepValidate reports and 3 IdeaBank briefs on your first $49
- 11 scored dimensions across 5 pillars, each with the brutal-truth note behind the score
- TAM / SAM / SOM with cited sources, and 8–12 named competitors with the gaps they leave
- Demand evidence from search trends, community threads and hiring data
- Willingness-to-pay benchmarks, plus CAC / LTV / payback ranges
- An investor-ready PDF you can forward as it is
- −GTM strategy, ICP buy-in survey, and Prior Attempts research
- −Build It, the Minimum Sellable Product (MSP) spec and the outreach playbooks
Launchpad
+ $69 each (1 val + 1 GTM) · 5-pack $299 (5 combos + 15 briefs)
The strategy, the thing to build, and the sequences to land your first ten customers.
Best for: Founders ready to launch who need strategy, a spec, and a way to reach buyers
- Everything in DeepValidate, plus:
- 2 DeepValidate reports, 1 GTM strategy and 5 briefs on your first $149
- The full GTM strategy - 21 sections in one document: positioning, pricing, channels, moat
- ICP buy-in survey - NELL writes it from your report, you share one link, screened answers come back as a go / kill verdict
- Prior Attempts - the companies that already tried this, and what happened to them
- Potential ICPs - named target accounts and the whole buying committee
- Build It and the Minimum Sellable Product (MSP) - the smallest sellable product, a clickable wireframe, and a build plan your AI tool can execute
- Outreach by persona, then Personalized Outreach written per named account
- 30 verified Apollo leads per idea, with a $35 top-up to 1,000
- −PMF, Paid Channels, Social Marketing and Sales playbooks
- −Weekly execution runbook, operator support and NellVibe
Pro Builder
NELL operators in the trenches with you: execution, not just strategy.
Best for: Active founders who need step-by-step execution and operator support
- Everything in Launchpad, uncapped - DeepValidate, GTM and IdeaBank stop being metered
- PMF Validation and Paid Channels - retention diagnostics, creatives, budget pacing
- Social Marketing - the founder-led content, SEO and launch engine
- Sales Playbook - discovery framework, pipeline stages, pipeline math
- Lead Gen - a hand-researched named SDR list, plus Apollo pulls to 1,000 per idea
- 12-Week Operator Runbook - week by week against one GTM motion
- MRR Execution - a 12-week tracker to $10K MRR, with weekly NELL recommendations
- 1:1 operator support, weekly office hours, and the NellVibe community
- Path to the NELL Builder Program - score 75+ unlocks 12-week incubation
Studying, or running a cohort? Those are priced differently - a student's first Playbook is free, and a university buys a term rather than a seat.
Who buys what
Find the row that sounds like you
Every plan below is the same product at a different depth. What changes between them is how far past the research you need to get, and how many ideas you’re running.
Founders
Pick the row that sounds like this week, not like your ambition.
Students
Free. The deliverable is a shipped thing you can defend, a public profile, and a plan that fits around your exams - not revenue.
Advisors, allocators and agencies
Buying for other people rather than yourself. Every plan today is one login for one founder, so these are set up with us directly.
How credits work, in one example
Say you buy Launchpad at $149. That grants 2 DeepValidate reports, 1 GTM strategy and 5 IdeaBank briefs. Run one idea all the way through and you have used one validation and one GTM - the second validation is there for the pivot the report tells you to make, or for the next idea. Nothing expires mid-plan, and a report that fails to generate does not cost you the credit.
That is the whole model: what you can run is gated by credits, not by the plan name. A free-tier account that buys a top-up gets a real report from it, and you can add credits without changing plan.
Before you pick a plan
All reports are generated using real-time web research and AI analysis. Payments are processed securely through Stripe. Reports are delivered instantly after purchase.