Validate before you build.
What consultants charge $5,000+ for, NELL delivers in 5 minutes. Choose the depth of analysis your idea needs.
How far do you need to go?
How many ideas will you run?
Answer both and we’ll point at one plan - or scroll down and pick the description that sounds like you.
IdeaBank
2 industry briefs + unlimited Quick Validate
Find something worth building, then get a fast, honest read on it. Free, no card.
Best for: Founders pressure-testing a few directions before committing to one
- 2 IdeaBank industry briefs - trends, the top 5 pain points, and who buys, with cited sources
- Unlimited Quick Validate - a score, a go / refine / pivot verdict, and your next 3–5 moves
- A stage read: where you actually are, and what to do next
- Everything saved to your dashboard and re-runnable
- −DeepValidate - sourced scoring, competitor matrix, TAM / SAM / SOM
- −GTM strategy and the Build & Execute playbooks
DeepValidate
+ $29 each (1 report) · 5-pack $99 (5 reports + 15 briefs)
Sourced evidence on whether the idea holds up - and exactly where it breaks.
Best for: Founders comparing one or two directions who want real depth
- Everything in IdeaBank, plus:
- 2 DeepValidate reports and 3 IdeaBank briefs on your first $49
- 11 scored dimensions across 5 pillars, each with the brutal-truth note behind the score
- TAM / SAM / SOM with cited sources, and 8–12 named competitors with the gaps they leave
- Demand evidence from search trends, community threads and hiring data
- Willingness-to-pay benchmarks, plus CAC / LTV / payback ranges
- An investor-ready PDF you can forward as it is
- −GTM strategy, ICP buy-in survey, and Prior Attempts research
- −Build It, the Minimum Sellable Product (MSP) spec and the outreach playbooks
Launchpad
+ $69 each (1 val + 1 GTM) · 5-pack $299 (5 combos + 15 briefs)
The strategy, the thing to build, and the sequences to land your first ten customers.
Best for: Founders ready to launch who need strategy, a spec, and a way to reach buyers
- Everything in DeepValidate, plus:
- 2 DeepValidate reports, 1 GTM strategy and 5 briefs on your first $149
- The full GTM strategy - 21 sections in one document: positioning, pricing, channels, moat
- ICP buy-in survey - NELL writes it from your report, you share one link, screened answers come back as a go / kill verdict
- Prior Attempts - the companies that already tried this, and what happened to them
- Potential ICPs - named target accounts and the whole buying committee
- Build It and the Minimum Sellable Product (MSP) - the smallest sellable product, a clickable wireframe, and a build plan your AI tool can execute
- Outreach by persona, then Personalized Outreach written per named account
- 30 verified Apollo leads per idea, with a $35 top-up to 1,000
- −PMF, Paid Channels, Social Marketing and Sales playbooks
- −Weekly execution runbook, operator support and NellVibe
Pro Builder
NELL operators in the trenches with you: execution, not just strategy.
Best for: Active founders who need step-by-step execution and operator support
- Everything in Launchpad, uncapped - DeepValidate, GTM and IdeaBank stop being metered
- PMF Validation and Paid Channels - retention diagnostics, creatives, budget pacing
- Social Marketing - the founder-led content, SEO and launch engine
- Sales Playbook - discovery framework, pipeline stages, pipeline math
- Lead Gen - a hand-researched named SDR list, plus Apollo pulls to 1,000 per idea
- 12-Week Operator Runbook - week by week against one GTM motion
- MRR Execution - a 12-week tracker to $10K MRR, with weekly NELL recommendations
- 1:1 operator support, weekly office hours, and the NellVibe community
- Path to the NELL Builder Program - score 75+ unlocks 12-week incubation
Stop collecting certificates. Build one thing you can defend.
Everyone in your class has the same models you do. What is still scarce is a shipped thing that solves a real problem for real people - and someone who can explain how it works with the wifi off.
What a Playbook is
- A problem sharpened down to one you can reach the people who have it
- A build spec sized to the hours you actually have, chosen so you can explain it
- A fundamentals defense pack - the questions a recruiter, an engineer, a professor and an investor will ask about what you built
- A proof ladder that works at student scale, with what each rung does and does not prove
- Your public profile written out - README, demo script, LinkedIn, resume bullets, first five posts
- A week-by-week plan that de-loads around your exam weeks
IdeaBank briefs, Quick Validate, and refining a Playbook you already have stay free. You only pay to generate a new one - and never on a subscription.
Pricing
No card. Comes with 2 IdeaBank briefs - pick a pain point from one and go.
One playbook
$19.99 each · +2 IdeaBank briefs
5 playbooksSave 20%
$16.00 each · +10 IdeaBank briefs
10 playbooksSave 25%
$15.00 each · +25 IdeaBank briefs
One-time. Nothing to cancel, and credits never expire - use one this term and one next year if that is how it goes. Every pack carries IdeaBank briefs too, since that is where you find the problem in the first place.
Choose Student when you sign in and your first Playbook is free - no card, nothing to pick here.
Venture Execution Curriculum
A 12-week hands-on curriculum, taught live with your cohort.
One idea per team, locked in Week 1. A named deliverable every week after that. Students execute the Student Playbook and then the Pro Builder playbook against real buyers, and are assessed on how well they run the motion - not on what the market happens to do.
This is a curriculum, not a revenue promise. Students do real execution work - real buyers, real proposals - but we do not commit to revenue or closed deals on their behalf, and assessment never depends on either.
What we do commit to: students who want to keep going after the term get NELL GTM Operations support at a discounted student rate.
Pricing
Priced per cohort
It depends on the size of the group and the shape of your term, so we quote it rather than list it.
No card, no commitment - this is a conversation.
The term, in two halves
Commit to one idea, prove the buyer, then build the product and the go-to-market in parallel.
- W1Idea Lock
- W2ICP Validation & Wedge
- W3Build Spec & GTM Motion
- W4Build Sprint I + Discovery Infrastructure
- W5Pipeline Math & First Outreach
- W6Midpoint Build ReviewGraded
Run the Pro Builder playbook against real buyers, then present what actually happened to a real audience.
- W7Build Sprint II + Proof Pack
- W8Objections & Battlecard
- W9Compliance & Proposal Mechanics
- W10Follow-Through Discipline
- W11Revenue Consolidation & Pitch Build
- W12Demo Day - Execution ReviewGraded
Every student gets the full NELL toolkit for the term - the Student Playbook and the Pro Builder playbook - so the sessions are spent on their own idea rather than a demo one. Teams that want to carry the work past Demo Day can continue with NELL GTM Operations support at a discounted student rate.
Student pricing on its own page·The 12-week program for universities
Who buys what
Find the row that sounds like you
Every plan below is the same product at a different depth. What changes between them is how far past the research you need to get, and how many ideas you’re running.
Founders
Pick the row that sounds like this week, not like your ambition.
Students
Free. The deliverable is a shipped thing you can defend, a public profile, and a plan that fits around your exams - not revenue.
Advisors, allocators and agencies
Buying for other people rather than yourself. Every plan today is one login for one founder, so these are set up with us directly.
How credits work, in one example
Say you buy Launchpad at $149. That grants 2 DeepValidate reports, 1 GTM strategy and 5 IdeaBank briefs. Run one idea all the way through and you have used one validation and one GTM - the second validation is there for the pivot the report tells you to make, or for the next idea. Nothing expires mid-plan, and a report that fails to generate does not cost you the credit.
That is the whole model: what you can run is gated by credits, not by the plan name. A free-tier account that buys a top-up gets a real report from it, and you can add credits without changing plan.
All reports are generated using real-time web research and AI analysis. Payments are processed securely through Stripe. Reports are delivered instantly after purchase.